newspaper

How many Minnesotans read newspapers?

Minnesota is home to 14,000 lakes, 12,000 loons, 135,000 seasonal lake cabins and 3.9 million newspaper readers. Really? 

Really. Every month, 86% of Minnesota adults read newspapers’ print and online issues, according to a new Minnesota Market Study conducted by Coda Ventures. The study measures media usage and purchase behavior of Minnesota adults across urban and rural zip codes (see full-page ad in this issue). 

The 3.9 million Minnesota newspaper readers number might not come as a surprise to you. After all, you are reading a newspaper right now. You are in the majority of Minnesotans who value your newspaper’s local news and ads. 

Who are these 3.9 million Minnesota newspaper readers? Coda reports: